The Augmented reality is a software application that add virtual information to the existing physical information.
This is the main difference with virtual reality, since it does not replace physical reality. It overprints real world images with data.
These data can be text, 3D models, animations or videos. Thus, we see all this kind of information, superimposed on what we see on screen. This requires that we must have a camera connected to PC equipment, aiming at the target, and the PC monitor will see the target and show information about it.
The element that will become the indispensable tool to enjoy this type of technology, are the smartphones, because they have the camera, gps, screen and cpu power, to display virtual items on the real world seen through the camera.
Digital Marketing is taking a high percentage of the developments with these technologies.
The use of this technology for learning, is mainly in museums or places where you want more information of an object. Pointing to these objects, appears audio animations that explain more deeply what is being viewed. Can also be used in projects that will guide the user in the tasks on a computer repair, guiding depending on what you are currently viewing.
Currently we are working on projects aimed at marketing of products, where on an image that the software takes as an "anchor" shows a 3D animation. This animation can be controlled using the keyboard or mouse, making it possible to interact or play with it.
To see some examples, press here. To learn more about these projects or technology used, please contact us.