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Within the possibilities that technology provides companies to expand their BTL marketing strategies you can find Augmented Reality and Virtual Reality.

Augmented Reality:  This system picks up previously loaded pictures and codes to generate 3D images that enhance user experience.

Virtual Reality: With virtual reality environments are created to inmerse the user into a world to identify concepts that otherwise would depend solely on the users imagination.

IGS has developed and delivered over 300 projects worldwide for both Augmented and Virtual reality, to different worldwide, for top brands (including Toyota, Ford, FedEx, etc) with great results.